NerdWallet Marketing Channels
Landing Pages / Social
As a visual designer at NerdWallet, my role focused on working cross-functionally with marketing stakeholders, engineers, copywriters, and other designers to elevate consumer-facing initiatives through visual consistency and creative strategy. Projects included landing pages to promote product launches and campaigns, photography assistance, and illustration. I partnered with our design system team to create marketing modules for desktop and mobile, which in turn increased efficiency and iteration through a landing page builder. I also led the full design process with our social team (kick-offs, project management, prioritization, and reviews) to create quick turn assets for brand and content campaigns.
Spot illustrations designed for Auto Insurance & Retirement Advisory product landing pages.
Established set of repeating landing page modules consistent with use cases, grid system, spacing and typography partnered with our design system team.